A Roadmap for Building a Career on Your Own Terms
Turn your side hustle into a tested business—and create a strategic path toward making it your career.
Find Out If It's A FitIn 6 months, you'll know what you're building and what it will take to make your pivot.
Build Your Business
Figure out what you're actually offering and who it's for.
- Your Customer
- Your Offer
- The Value and Pricing
- Customer Acquisition and Delivery
Test Your Business
Get it out into the real world and gather evidence—not just opinions or assumptions.
- Customer Conversations
- Offer Tests
- Sales
- Revenue
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Plan Your Pivot
Use what you've learned to decide whether you're ready to move forward and create a realistic plan for making the transition.
- A "Greenlight" Checklist
- 90-day Job Exit Steps
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The Pivot Plan is for you if:
- You have something of your own you want to build—a side hustle, service, creative practice, coaching or consulting offer, or business idea—but you're not sure how to turn it into a viable career path.
- You want to leave your job eventually, but you want to make the move from a place of evidence and intention—not frustration or impulse.
- You've been trying to piece together advice from everywhere and you're ready for a clear, structured process that tells you what to focus on, test, and build next.
- You want to build a business around your life—not build your life around your business. You care about sustainability, spaciousness, and creating work that actually fits the way you want to live.
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What is included
- The Pivot Plan Roadmap
A step-by-step curriculum that takes you from business idea to tested offer to a concrete plan for your career transition. - Weekly Check-In Calls with Dr. AnaĂŻs Ortiz
Live group support to help you make decisions, work through obstacles, and keep moving when the path isn't obvious. - A Pivot Plan Community
A space to connect with other women building careers of their own and navigating the uncertainty of doing something different. - Strategic Exercises & Tools
Practical exercises to clarify your offer, understand your numbers, test your ideas, and build the visibility and sales skills you need to move forward. - Your Personalized Job Exit Plan
A realistic, step-by-step plan for transitioning out of your current job when the evidence—and your circumstances—say you're ready.
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Duration:Â 6-months, with ongoing support options available afterward
Support:Â Online roadmap, weekly group calls, community group chat
Payment options: Flexible payment plans and limited scholarships available
Ask About Financial Support
Before
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I know I want something else
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I have an idea
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I think people are interested
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I don’t know if it’s safe enough to bet on this
After
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I know what I'm building—and why it works for me
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I've tested my idea in the real world
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I have paying customers and evidence of demand
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I have a practical plan for making my next move
Clarity is Built in Motion
It does not come from planning the perfect path — it comes from taking the next honest step, and building confidence every time you show up for yourself again and again.
Start with one clear move forward today.
GET STARTEDThe Pivot Plan Curriculum
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Build Phase
- 1. Take Your Business Seriously
- 2. Know Your Numbers
- 3. Defining Your Business
- 4. Set Up The Essentials
- 5. Build Your Business Presence
- 6. Prepare to Be Seen
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Test Phase
- Test 1: Start the Conversation
- Test 2: Test Your Message
- Test 3: Test Your Offer
- Test 4: Test Your Price
- Test 5: Test Customer Acquisition
- 12. The Tested Business Model
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Grow Phase
- 13. Build Your Sales System
- 14. Build Your Marketing System
- 15. Build Your Delivery System
- 16. Check Your Numbers
- 17. Build A Business That Fits Your Life
- 18. Choose Your Growth Strategy
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Go Phase
- 19. Build Your Greenlight Checklist
- 20. Build Your Exit Plan
- 21. Build Your Next 6 Months
- 22. Make Your Pivot Decision
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Supplemental Materials
- Links to Supplemental Materials
Frequently Asked Questions:
Why Does The Pivot Plan Work?
How Much Work Will This Require Weekly?
Will The Group Model Work For Me?
Will I Leave My Job By The End of The Program?
What If I Don't Have A Business Yet?
Is This About Building a Business or Building a Career?
Listen to the podcast
The Pivot Podcast explores the psychology and practical realities of creating a career of your own. Hear real stories from people who have successfully made the leap—navigating uncertainty and self-doubt, testing ideas, building something viable, and making the decisions that turned a possibility into a career.
Have a question?
Send a quick note and I’ll get back to you.